Every active feature request from the HubSpot Feature Request pipeline and Craft's Feedback Hub, mapped to the seven outcomes. Outcomes run in parallel: each carries its own Now, Next and Later lanes, sequenced by rough RICE score. Data pulled 3 July 2026.
85Feature requests
81In HubSpot and Craft
4Craft only
7Outcomes
5Outside the outcomes
Rough RICE scores: (Reach 1 to 10 x Impact 0.5 to 3 x Confidence %) divided by Effort in weeks (XS 1, S 2, M 4, L 8, XL 13). Directional gut-feel estimates, not validated data: hover a card for the breakdown. The score sets each request's lane within its outcome: 4 and above lands in Now, 1.5 to 4 in Next, under 1.5 in Later. Requests are reworded in plain English; hover a card for the original title.
Outcome 01 of 07 · TARGET: EARLY Q4 2026 · DUE-2975
Advocates verify their account
13 requests
The problem
23% of advocates who submit an enrolment form never verify their account, and a quarter of accepted advocates never click the acceptance email. Every one of them is an advocate a brand recruited and then lost before their first task, and the funnel gives them no reason to come back.
The outcome Advocates will verify their account, moving the verification rate from 77% to 100% by early Q4. Verification rate 77% → 100%
Now2
Catch sign-ups that enter the wrong social link (e.g. a TikTok URL in the Instagram field) and prompt them to fix it.
84% of advocates churn within 90 days, and some brands see monthly active rates as low as 5 to 8%. Advocates land on a generic task list that ignores their interests, point values feel decoupled from effort, and repetitive low-value tasks teach them the programme is not worth their time.
The outcome Advocates will engage with the programme consistently, moving the day-90 active rate from 16% to 50% by EOY. Day-90 active rate 16% → 50%
Now0
Nothing scored into this lane yet
Next10
Let advocates dismiss or hide tasks that aren't relevant to them from their dashboard.
Operators cannot create, edit or revoke promo codes without raising technical requests, and codes that run out or fail to arrive mean advocates complete work and never get rewarded. Every failed reward damages brand trust, drives support tickets and disrupts renewal conversations.
The outcome Operators will be able to serve promo code management end-to-end with no technical intervention, moving promo code delivery rate to 100% by Q1 2027. Promo code delivery rate → 100%
Now3
Automatically expire a task when its promo codes run out, so advocates can't complete it and be left without a reward.
Integration breaks are discovered only when a brand escalates, dashboards give inconsistent answers to the same question, and outdated default values cause systematic under-reporting. Operators find out about problems up to 90 days late, and every late discovery erodes a brand's trust in Duel's numbers.
The outcome Operators can proactively detect any anomaly by moving time-to-resolution from 90 days to 60 minutes by Q1 2027. Time-to-resolution 90 days → 60 min
Now1
Automatically alert operators when commission passes a set threshold (e.g. unusually high spend).
Advocates get no feedback when a submission is rejected and no visibility into how their content performs or whether their sales attribute correctly. Operators resort to manually finding and messaging creators, advocates flood support with questions, and the silence reads as the programme not working.
The outcome Advocates will be able to analyse challenge submission outcomes and performance, reducing the volume of support queries related to challenge submissions. Support queries per advocate ↓ (baseline TBD)
Now6
Attach a message when rejecting a task submission so the advocate knows why.
Brands license advocate content at no cost today, so a revenue stream Duel already generates goes unmonetised. E-commerce teams are asking for shoppable UGC on-site, advocates have no way to earn from their content beyond commission, and competitors are moving on the same gap.
The outcome Duel will unlock a new revenue stream through licensing of UGC, moving licensing revenue from 0 to a target TBD by Q1 2027. UGC licensing revenue £0 → target TBD
Now3
Make videos in advocate storefronts play with sound, today they are silent.
A new brand takes around 125 days to launch. Onboarding is fragmented across copy docs, plans and slide decks, implementation depends on engineering task requests to move forward, and brands have no clear view of their progress. Slow launches delay revenue and sour the first impression.
The outcome New brands will achieve faster time to value by reducing launch time from 125 days to 30 days by Q2 2027. Launch time 125 days → 30 days
Now0
Nothing scored into this lane yet
Next1
Move advocates between groups in bulk, mapping their tiers and points across correctly.
Paste a brand's website URL and have AI auto-build a near-complete, on-brand advocacy programme, identity, theme, tiers, tasks and application form, in seconds.